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Three Business Applications of 3D Animation

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Toto, I've a feeling 3D is not in Kansas anymore. The days of 3D animation being used strictly for entertainment like movies and games are no more. Many different businesses, including marketing and advertising, medicine, and architecture, rely on 3D animation to not only increase brand recognition , but also to drive conversions 1 . 3D animation is so attractive to potential customers because dynamic motion draws the eye and information can be conveyed quickly and concisely with little to no reading required. Posts that include visuals produce 650% more engagement than posts with text only 2 . This blog article will examine three sectors outside of the entertainment industry that have turned to 3D animation: marketing, medicine, and architecture. Table of Contents 1. Marketing 2. Medicine 3. Architecture Marketing One of the most important ideas in  marketing  i...

16 3D Animation Terms Explained

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Familiarizing yourself with key terms and ideas in animation can help you understand the elements and processes used to bring 2D designs to life. In this blog, we present a list along with short descriptions of some terminology used in 3D animation to give you a general grasp of its basic concepts. 12 principles of animation - Core concepts of animation as introduced by Disney's Nine Old Men , including such methods as squash and stretch, which is the basis for character motion and replicate movement characteristics observed in real life 3D modeling - The process animators use to develop a representation of any surface in 3D, often requiring specialized computer software Blender  - A free, open-source 3D animation software supporting "the entirety of the 3D pipeline" 1 Constraints - The restrictions applied to rigging points to limit certain movements Demo reel - A short video featuring clips of an artist's best animation samples along with a concise description o...

Who Were Disney's Nine Old Men?

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We have a lot to thank Walt Disney for. He created the first cartoon with sound and the first animated musical, and spearheaded Magic Kingdom, Disneyland, Disney World, EPCOT, the California Institute of the Arts 1 , and more. We still enjoy the fruits of Disney's labor in the form of numerous animated movies and loveable characters. Walt Disney's long-term success in animation did not occur without the assistance of others, however. A group of nine men, to which Disney referred to as the "Nine Old Men" (the same moniker Franklin D. Roosevelt gave to the nine justices of the US Supreme Court in the 1930s) 2 , were integral to the successful production and creation of many animated movies at Disney's studio. These men have, in fact, been attributed with being "personally responsible for changing animation forever." 3 This blog will briefly describe these key animators in terms of their contributions to Disney and any specific achievements they were kn...

What Features Should I Include in a Demo Reel?

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A demo reel is a short (several minutes long) video that consists of your best work in animation along with a concise description of which design elements occur in each clip. Think of a reel as a movie trailer-the goals are first to grab your audience's attention, then to keep them engaged and curious about what's coming next. EduMind has compiled a list of the most important features to include in your reel to capture the attention of your intended audience and help you get hired! Table of Contents 1. Short and Sweet 2. Tell a Story 3. 12 Principles of Animation 4. Consider Audience 5. Capture Their Attention Short and Sweet:  You are not making a movie with a reel, you are producing a bite-size compilation of animation clips that show your best work, your style, and your diversity in skills. Employers appreciate concise and well-edited submissions. If your reel extends past the few-minute mark, i...

Applications of 3D Animation in the Real World

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When people hear the phrase 3D animation, their most common association is with entertainment-movies like Toy Story and Frozen come to mind. But movies and television are only one piece of the pie that is 3D animation. As the popularity of these mediums increase, so do their applications outside of the entertainment industry. The wide range of 3D animation applications in the real world has created a vast new job market for animators. One of the most important ways 3D animation can be used is in the educational field. Students often learn better when they receive dynamic visuals in combination with more common methods of teaching like lecturing. Would you rather look at a still, 2D image of DNA in a textbook or interact with a 3D animation that can be rotated and broken apart into its diagramed respective parts? Studies show that 3D learning tools result in increased rates of interest, keeping students engaged and amplifying their excitement to learn new concepts. Another application ...

Can I Get Hired as an Animator without a Degree in Animation?

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Employers often require or highly recommend their employees have a job-related degree, and some potential employers will not even look at applications without this requirement. The field of animation is different, however. While a degree in animation or art will certainly not hurt your chances with an employer, most animation studios don't care if you have a degree, and they don't care what school, if any, you attended. They are more concerned with an employee's established success and possible potential. All you need to be hired as a 3D animator is experience and motivation. Many learning resources are available online for animators, starting with introductory classes for amateurs and working all the way up to specialized classes for experts. If you have little to no experience with animation, we suggest you begin with an introductory course focusing on the subjects like timing and spacing. Once you become familiar with the basics, you can increase the content difficulty b...